The food guide
A hot dog shop can hold a lot of memories. Hapjeong Don, the small hot dog stand at 47 Huiujeong-ro, serves as a significant backdrop in the first episode of “Start-Up.” This spot is more than just a food stall; it’s a piece of Seo Dal-mi’s childhood, a place where her grandmother served up hot dogs and kindness to those in need.
In a pivotal scene, young Han Ji-pyeong, played by Nam Da-reum, finds himself at the shop, interacting with Dal-mi's grandmother. The warmth of the grandmother's character and the simple act of sharing food sets the tone for the relationships that will unfold throughout the series. It’s a reminder of the humble beginnings that shape the dreams of the characters, all while they navigate the fiercely competitive tech industry.
When you approach Hapjeong Don, the first thing you notice is its modest exterior. The stand isn’t flashy; it’s the kind of corner spot you’d miss if you weren’t looking for it. A small sign hangs above, and the scent of grilled hot dogs fills the air, drawing you in. Ordering here feels like stepping back in time, a nod to simpler moments that evoke nostalgia.
What to order? The hot dog, of course. It’s a classic choice and one that carries the weight of memories from the show. Picture this: a perfectly cooked sausage tucked into a soft bun, topped with your choice of condiments. It’s street food at its best, simple, satisfying, and made with care. I can imagine myself enjoying each bite while reflecting on how food can connect people across generations.
Hapjeong-dong is known for its youthful energy, with plenty of cafes and shops that cater to the creative crowd. You'll find yourself surrounded by the lively vibe of Mapo-gu, an area that’s as dynamic as the storylines in “Start-Up.” The shop’s location makes it easy to fit a visit into a day of exploring the neighborhood or after catching up on the latest episode.
If you’re a fan of the show, visiting Hapjeong Don brings you closer to the characters and their experiences. It’s a small yet meaningful way to immerse yourself in “Start-Up.” I’d order the hot dog and take a moment to soak in the atmosphere, imagining the stories that have unfolded right here.
Hapjeong Don, located at 47 Huiujeong-ro in the vibrant Mapo-gu district of Seoul, is not just a charming hot dog shop; it holds a special place in the hearts of fans of the hit K-drama "Start-Up." In the first episode, this quaint eatery serves as the childhood backdrop for Seo Dal-mi, played by Suzy, and is pivotal in shaping the narrative of her character. The shop is where Han Ji-pyeong, portrayed by Nam Da-reum, first encounters Dal-mi's grandmother, receiving kindness and support that ultimately influences his journey to college. This connection adds layers to the characters' backstories, making the shop a significant landmark for viewers.
Visitors to Hapjeong Don can immerse themselves in the nostalgia of the drama while enjoying delicious hot dogs, reminiscent of the comfort food that played a role in the characters' lives. The shop's warm atmosphere and friendly service reflect the familial bonds depicted in "Start-Up," making it a perfect stop for fans looking to connect with the series on a deeper level. With a rating of 4.1/5, it’s clear that patrons appreciate not only the food but also the sentimental value this location holds. Whether you’re a die-hard fan of the show or simply exploring the lively streets of Mapo-gu, Hapjeong Don offers a unique blend of culinary delight and K-drama history.
Show Stills & Tourist photos
Scene context
The hot dog shop run by the grandmother of Seo Dal-mi (Suzy) during her childhood serves as an important location in the drama. It is where Han Ji-pyeong (Nam Da-reum) encounters the grandmother and receives help until he goes to college.
