Seongsimdang, located at 11 Junggyo-ro 73beon-gil in Jung-gu, Daejeon, is not just a bakery; it is a cherished institution that has been delighting locals and visitors alike since its inception in 1956. Featured prominently in the K-drama "반짝이는 워터멜론," this beloved bakery serves as the backdrop for scenes where characters indulge in its renowned pastries. Known for its long lines and mouthwatering offerings, Seongsimdang has earned its reputation as one of the most famous bakeries in Korea, making it a must-visit destination for fans of the show and food enthusiasts alike.
Visitors to Seongsimdang can enjoy more than just delectable bread; the bakery also houses a Cultural Center where guests can savor their treats alongside a warm cup of tea. Currently hosting a 70th-anniversary exhibition titled "An Old Sincerity," the center invites patrons to reflect on deeper themes of life and community, transcending the simple act of eating. The bakery's commitment to quality and its roots in Catholic principles resonate throughout the space, fostering a sense of connection and warmth. As one visitor noted, Seongsimdang embodies the culture of Daejeon, making it not only a place to enjoy delicious pastries but also a space that enriches the heart and spirit of its community.
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The famous bakery where the characters buy bread. It is known for its long lines and delicious pastries.
Reviews(109 total)
Amazing place. Kinda must visit place in daejeon i think. sungsimdang is the most famous bakery in Not only Daejeon but Korea. Sungsimdang is 60 years old bakery and has long impressive history. And this place is how they share the history . It’s wonderful gift for the fans
After purchasing bread at Sungsimdang, it is a space where you can leisurely enjoy your bread with a cup of tea — that is the Sungsimdang Cultural Center 😊 I went in thinking it was simply a place to rest, but it left a much deeper impression than I had anticipated. Currently, they are hosting a 70th anniversary exhibition under the theme "An Old Sincerity." As I viewed the exhibition, it wasn't just a story about bread; I naturally found myself asking questions like, "How should a good person live?" and "What kind of heart should a good adult have?" I felt the power of a brand that has upheld sincerity for a long time, going beyond just being a company that makes good bread. It is not just a place to eat delicious bread and leave, but a space that warms the heart as well. Truly… Respect to Sungsimdang 🙏
Sungsimdang is the culture of Daejeon. Starting in 1956 as a small steamed bun shop in front of Daejeon Station, Sungsimdang has grown through the pride and love of the citizens of Daejeon to become a representative local enterprise of the city. Based on Catholic principles, we are a valuable company that serves the local community. We are a place that shares the culture of Sungsimdang, building a "culture of love" through "delicious bread, wondrous bread, and bread of life."
After buying bread at the main branch of Seongsimdang, I came here for tea. It's a bit hectic, but the staff are friendly. As expected, there are many bread lovers and bread-lovers from all over the country here.^^
Places where you can buy and eat bread Sungsimdang History Exhibition Hall: The history of Sungsimdang's bread from the founder to the present It's surprisingly interesting